When businesses partner with Bedford Avenue Marketing, they gain a strategic marketing partner who becomes an integral part of their organisation.
Jamie is a Fractional CMO (Fractional Chief Marketing Officer) working with service-based businesses ready to grow with purpose, not panic. An FCMO provides the expertise and leadership of a full-time marketing executive, but on a flexible, part-time basis, allowing businesses to access high-level strategy without the cost of a full-time hire.
Jamie takes on only a small handful of clients at a time, ensuring each client receives the dedicated time, attention, and strategy they deserve.
With over two decades of experience as a marketer, university lecturer, award-winning digital strategist, and marketer across traditional and digital platforms, Jamie provides executive-level marketing insight normally reserved for large corporations.
Bedford Avenue Marketing serves businesses that want the same high-level marketing expertise as the “big guys,” without the expense of a full-time executive.
Jamie offers tailored packages designed around each client’s needs, whether strategy, execution, or both. It’s not just advice, clients also have a team to implement their marketing plans, turning strategy into action and delivering results.
Clients working with Bedford Avenue Marketing receive external support that:
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Examines your marketing landscape from the benefit of a 10,000-foot view
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Identifies gaps and opportunities
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Develops cohesive strategies aligned with your business objectives
Experience tailored marketing expertise that elevates marketing efforts, drives meaningful results, and provides a team to make it happen.
👉 Bedford Avenue Marketing currently has space for one new client. Ready to grow? Book a discovery call.
Focus Areas
We can help your business across all aspects of your marketing, including:
Strategy:
Business & Marketing Strategy
Content Strategy
Risk Management Strategy
Communications Strategy
Change Management
Plans:
Marketing Plan
Social Media Plan
Budgets
Digital Marketing
Social Media
Website
Ads
Traditional Marketing
Direct Marketing Campaigns
Advertising
Marketing Collateral
Radio
Newspaper/Magazine
Communications
Stakeholder Engagement
Risk Management
Copy Writing
Fundraising
Campaigns
Sponsorships
Donor Strategy
Bequests
Public Relations
Media
Events
Word of Mouth
Referral Campaigns
Recruitment & Outsourcing
Talent acquisition
Role Design
Team structure
Outsourcing
Not sure which tactics are right for you and where to focus? We'll work through the options and tailor a plan that suits your needs. As a bonus, we're skilled at turning any budget into profit and typically help you implement cost-effective, 'low-hanging' solutions first, so you can quickly see a return on your investment.
What we can do for you,
Our unique approach:
We are part Gordon Ramsay, Marie Kondo and Mary Poppins. (Super weird hybrid, but hear us out).
Review and Optimise: The Gordon Ramsay part: we assess your current marketing strategies, spend and focus and make data-driven recommendations for improvement, keeping your limitations in mind. We promise to operate with a smidge more tact and less swearing than Ramsay.
Strategise and Organise: The Marie Kondo part creates comprehensive marketing strategies and systems, ensuring your marketing efforts are well-organised and easily manageable.
Innovate and Elevate: We Mary Poppinise our processes: We infuse fresh ideas and support into your marketing strategy, bringing a touch of magic to your business. You'll also be supported through the implementation.
Discover how our Fractional CMO services can transform your business. Explore our expertise, client success stories, and the comprehensive approach that sets Bedford Avenue Marketing apart.
The benefits
How we can increase your profit:
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Optimise your ROI, In a challenging economy, are your marketing investments and campaigns working as hard for you as they could be?!
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Saves you time, money and hassle on recruiting an additional full-time executive.
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Increase your profits with cutting edge marketing strategies.
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Saves resources on recruitment, training and managing a team.
Fractional CMO:
Our Signature Service
A Fractional CMO is a highly skilled marketing executive who provides your business with expert leadership and guidance.
Our CMO Service provides your business with a seasoned marketing professional who will develop and implement tailored strategies to achieve sustainable growth.
Our Fractional CMO Service inclusions:
1. Strategic Marketing Planning
A customised business marketing strategy, communications strategy, content strategy and plans, tailored to your business goals and vision, designed to set a solid road map for team success.
2. Unlimited Guidance & Support
Our commitment to your success is long-term. We'll provide continuous assistance throughout the implementation phase and beyond, staying by your side as you achieve measurable results. This is a lasting partnership to empower your team and ensures sustainable growth for your business.
3. Tailored solutions:
We offer customised marketing solutions designed to meet your unique needs, ensuring optimal results and a strong return on investment.
Your partner in business success:
Founder & Fractional Chief Marketing Officer, Jamie Harcourt
Founded by marketing veteran and lecturer, Jamie Harcourt, Bedford Avenue Marketing brings over 20 years of experience in communications, marketing, fundraising, change management, business strategy, and education to the table. Jamie's primary focus is offering Fractional CMO services to service-based businesses.
Jamie's passion for helping others achieve their business goals led her to create a boutique marketing agency that provides a personalised experience for clients. Combining her expertise with your knowledge and team, Bedford Avenue Marketing delivers comprehensive solutions tailored to your unique needs.
Her extensive experience in digital and traditional marketing practices, along with her commitment to education, has seen her not only excel in industry but also as a university lecturer and teacher. Holding a Bachelor's degree in Communications, a Marketing Degree, and a Management Diploma from The Gordon Institute of TAFE, Jamie is a lifelong learner who stays up-to-date with the latest marketing trends and research.
With a diverse background in various industries, including not-for-profit, local government (council), state government, and the education sector, Jamie possesses a wealth of knowledge and adaptability that enables her to develop effective strategies for a wide range of clients.
Discover how Jamie Harcourt and Bedford Avenue Marketing's Fractional CMO services can help your service-based business achieve lasting success. Get in touch today to learn more about our customised strategies and expert guidance.
Book a Call
15 min
1 hr
245 Australian dollars
Send a Message...
Please send a message and Jamie will be in touch.
Or email jamiecreative@gmail.com