About
Your Strategy is the WHY of your marketing. This Strategy will act as the foundation for the marketing of your business. It will help take you beyond the selling points of your service, to presenting your offering as unique, better and/or different. It will help you convey how what you offer, makes your client think/feel and/or behave. This is the base for developing a client-focused, integrated marketing plan that will be the springboard in which you will be able to link your strategy to your plan and helps you reach your client with a message.
Includes a PDF document, covering the following:
Marketing Strategy
a) Business Background
b) Marketing Objectives
c) Target Audiences (primary and secondary audience) and covers relevant segments: geographic, behavioural, demographic and psychographic characteristics
d) Product, Price and Positioning Strategy Recommendations
e) Differentiation and Positioning Strategy Recommendations. Identifies how you can create value for the customer. We will summarise these with a:
f) Unique Value Proposition
Branding Recommendations
Marketing Plan
This section is the ‘How’ of your marketing. This is the roadmap for you to follow, to achieve the objectives outlined in your Marketing Strategy. This explains how you will reach your ideal audience, so you can create profitable relationships in order to grow your business (and achieve the objectives outlined in your Marketing Strategy.
a) Marketing Tactic Recommendations: to achieve the goals outlined in the Strategy.
b) Public Relations Strategy Recommendations: For example, sponsorship, events, word of mouth, social responsibility campaigns.
c) Digital Strategy Recommendations. For example: Email, social media and Web
d) Advertising and Sales Strategy Recommendations: After providing recommendations on creating organic (free) content, I will provide recommendations on how you can complement this with paid advertising. There would be an emphasis on developing ‘organic’ marketing and content marketing, prior to spending money on advertising.
e) Metrics: how you can review and measure your marketing tactics to ensure continuous improvement.
Content Strategy & Plan
This section identifies recommendations on what type of content to create to reach, appeal and engage with your ideal audience. It also recommends timelines in regard to creating content and how to get the best ‘bang for your buck’ and how to repurpose your content across different platforms. Would likely include a course, podcast, blog and/or video to use to nurture the primary/secondary audiences and as a ‘large’ piece of content that can be broken down to create smaller chunks of content (for other channels). This section generally includes:
· An overview of the type of content to appeal to your identified target audience
· An overview of your communications messaging
· Content flow and recommendations on the type of content to create to appeal to your target markets
· How to reuse and repurpose content
· Daily Content Pillars (themes)
· Recommendations of social media post inclusions
· Hashtag, geotagging strategy
· Recommendation programs for post scheduling
To discuss your specific needs and receive a customised quote, please contact us here.