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What's an FCMO?!

A Fractional Chief Marketing Officer is like owning a share of a luxury property so you can have access during your holidays.

 

It's akin to renting a designer outfit for each of your special events, ensuring you're always dressed to impress.

 

An FCMO is like subscribing to a streaming service without needing a bookcase filled with DVDs.

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With an FCMO, you gain the expertise of a seasoned marketing professional without the commitment of a full-time executive salary, not to mention the additional costs of office accommodations, equipment, insurance, superannuation, and recruitment hassles.

 

A Fractional CMO is like having your chalet in France, your fancy Hugo Boss suit, and the all the blockbuster movies while only paying a fraction of the price. 

Let's Partner: Your
Fractional CMO Service

A Fractional Chief Marketing Officer (CMO) is a highly skilled marketing specialist who offers your business expert guidance and leadership at a fraction of the cost of an in-house executive. With a strong foundation in traditional marketing and a deep understanding of modern digital techniques, we will expertly integrate marketing strategies with your business vision to drive sustainable success and growth.

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Discover the power of Bedford Avenue Marketing's Fractional CMO Package, designed to bring expert marketing knowledge and experience to your team without the commitment and expense or recruitment hassle of a full-time Chief Marketing Officer. By investing in our Fractional CMO Yearly Access Package, your business will experience numerous benefits that contribute to long-term success:

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Expert Marketing Guidance

  • Gain access to the knowledge and experience of our founder, Jamie Harcourt, who boasts over two decades of marketing expertise.

  • Benefit from a diverse background in digital and traditional marketing practices to ensure your business receives well-rounded strategies and support.

 

Profitable and Tailored Strategies

  • Receive personalised marketing strategies and plans tailored specifically to your business's needs and goals.

  • Enjoy effective solutions that drive real results, as we take the time to understand your unique challenges and objectives.

 

Cost-Effective Solution

  • Enjoy the benefits of an experienced CMO without the commitment and expense of a full-time, in-house executive.

  • Access top-tier marketing talent and insights through our cost-efficient fractional model.

 

Unlimited Guidance and Support

  • Stay on track with monthly consultation calls and unlimited email support.

  • Ensure your marketing efforts remain aligned with your goals and adapt to changing market conditions.

 

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Specific Inclusions

Business & Marketing Strategy

Done-for-you, tailored business and marketing strategy to meet your business objectives. Includes: Includes industry and competitor analysis, SWAT, competitive advantage, recommendations.

Monthly Meetings

1hour meeting every month, tailored to your needs and priorities.

Communications, Content & Marketing Plans

How you will achieve your goals and implement your strategies: your roadmap to success!

Support On-Tap

Unlimited email support as you implement and expertise to refine the plans.

Investment

Marketing Strategic Set Up:

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  • Customised Marketing Audit (complete review of everything you're currently doing)

  • Marketing Strategy (flowing from your Business Strategy, or can become your Business Strategy if you don't have one): Turn your weaknesses into strengths and threats into advantages, your target market and competitive advantage

  • Marketing Plan (focusing on three or more areas of marketing, eg Public Relations, Digital Marketing, Fundraising).

  • Content Strategy 

  • Communications Strategy 

  • Other set up support included (as required): Systems, processes, calendar creation, research & surveying

     

Implementation support:

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  • Monthly 1:1 Calls - where we work on whatever you need - Strategy, Campaign Development / Implementation, Systems, Team and Mindset.

  • Email and text support as required

  • Client Only Pricing for additional services
    and 15% off Done For You Marketing Services 

  • Yearly or monthly payment option available.

 

The Fractional CMO Package starts from $2,000 per month

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Meet Your Fractional CMO...

Fractional Chief Marketing Officer & Lecturer, Jamie Harcourt

Founded by marketing veteran Jamie Harcourt, Bedford Avenue Marketing brings over 20 years of experience in communications, marketing, fundraising, change management, business strategy, and education to the table. Jamie's primary focus is offering Fractional CMO services to service-based businesses.

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Jamie's passion for helping others achieve their business goals led her to create a boutique marketing agency that provides a personalised experience for clients. Combining her expertise with your knowledge and team, Bedford Avenue Marketing delivers comprehensive solutions tailored to your unique needs.

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Her extensive experience in digital and traditional marketing practices, along with her commitment to education, has seen her not only excel in industry but also as a university lecturer and teacher. Holding a Bachelor's degree in Communications, a Marketing Degree, and a Management Diploma from The Gordon Institute of TAFE, Jamie is a lifelong learner who stays up-to-date with the latest marketing trends and research.

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With a diverse background in various industries, including not-for-profit, local government (council), state government, and the education sector, Jamie possesses a wealth of knowledge and adaptability that enables her to develop effective strategies for a wide range of clients.

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Discover how Jamie Harcourt and Bedford Avenue Marketing's Fractional CMO services can help your service-based business achieve lasting success. Get in touch today to learn more about our customised strategies and expert guidance.

Book a Call

Send a Message...

Please send a message and Jamie will be in touch.

Or email jamiecreative@gmail.com

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