Marketing Secrets: 7 Marketing Ideas You Probably Haven't Heard of Yet (But Should Try Now!)

As business leaders, we’re always on the lookout for fresh, innovative ideas that will set us apart from the competition. Sometimes, we get so wrapped up in the usual strategies that we forget to think outside the box. So, here are 7 marketing ideas you probably haven’t heard of yet that can give your brand a boost and take your business to the next level!

1. Host a "Pop-Up" Experience 🌟

Pop-up shops and events are no longer just for retail. You can create an immersive experience around your product or service. Whether it's a one-day workshop, an interactive live stream, or a limited-time offer, pop-up experiences build buzz and drive urgency. They are great for generating awareness and making your audience feel like they’re part of something exclusive.

Pro Tip: Contact local influencers or bloggers who align with your brand to help promote the event!

2. Run a Social Media Takeover with an Industry Expert 🤝

One of the most powerful ways to expand your reach is through collaborations. Reach out to an industry expert or thought leader and pitch the idea of a social media "takeover." This is where the expert runs your social media channels for a day, sharing their knowledge, and introducing you to their audience.

Pro Tip: Look for experts in your field who already have a strong following but share values that align with your brand.

3. Utilise Geolocation Ads with Facebook/Instagram 📍

Geolocation ads are an underutilized gem in the world of social media marketing. Target potential customers within a specific radius of your business or a relevant event to increase foot traffic or ticket sales.

Pro Tip: When hosting local events, such as a community gathering or product launch, set up geolocation ads to target attendees at nearby locations, driving them straight to your event.

4. Leverage User-Generated Content with a Contest 🎉

User-generated content (UGC) has proven to be incredibly effective in building trust and boosting brand awareness. Create a fun, shareable contest where participants generate content (photos, videos, testimonials) related to your brand. Offer a compelling prize that encourages people to engage and share with their network.

Pro Tip: Use UGC in your future marketing efforts by sharing the best content on your website or social media, with permission of course!

5. Collaborate with Local Councils and Community Boards 🏙️

You might not be aware, but local councils often provide free resources for marketing, like billboards or community newsletter placements. In Geelong, for instance, you can book free community billboards through the City of Greater Geelong. This is a great way to promote your business or event locally without any out-of-pocket expense.

Pro Tip: Look for local community newsletters, public boards, and even local radio stations to feature your business for free.

6. Run a Virtual Flash Sale with a Twist 💡

Flash sales aren’t new, but you can make them exciting by adding a twist. Try hosting a flash sale that’s exclusive to your social media followers or email subscribers. Announce the sale on your channels, and then count down the minutes until the deal is gone!

Pro Tip: Offer a surprise discount for people who share your post with their friends—an easy way to get free promotion!

7. Create a Behind-the-Scenes Video Series 🎬

People love seeing the "human" side of a brand. Consider creating a behind-the-scenes series to showcase how your products are made, what your team is working on, or the journey of an event you’re planning. These videos are highly engaging and help build a deeper connection with your audience.

Pro Tip: Make it personal! Share what excites you about the process, or introduce team members who are making it happen.

Bonus Tip: Market Like a Local

One of the best things you can do is take advantage of your local community. Whether you're in Geelong or another area, there are always local resources—whether it's business partnerships, public bulletin boards, or your local radio station—that can help you get the word out without spending much on advertising.

Final Thoughts: Get Creative and Stay Authentic

When it comes to marketing, the possibilities are endless. Don't be afraid to take risks and try new tactics. It's about standing out in a crowded market and staying authentic to your brand’s values. Keep experimenting, be genuine with your audience, and, most importantly, have fun!

Looking for more marketing tips and creative ideas to boost your business? Book a call and let’s chat about how I can help you build a tailored marketing strategy.

Jamie x